Cocona, Inc. today announced that Jeff Bowman has begun serving as the company’s Chief Executive Officer (CEO). He replaces outgoing CEO Brad Poorman, who is leaving to pursue other opportunities, including selling Cocona® products, after helping Bowman in the transition. Bowman most recently served as the Chief Operating and Technical Officer of Massif in Ashland, Oregon. He has previously held senior executive positions at Cascade Designs, Malden Mills (Polartec®) and W.L. Gore & Associates.
“I am excited to continue Brad’s pioneering work in establishing the Cocona technology across a wide range of opportunities. This business reminds me of my tenure at Gore, where we also recognized the tremendous potential of a unique, patented technology to revolutionize a number of products and markets,” said Bowman.
Cocona board of directors member Jim Goldinger commented, “We are delighted to have Jeff come on board. His expertise and experience in supply chain development, product innovation and brand management are unique and perfectly positioned for the opportunities facing Cocona today. Jeff’s proven track record of helping customers realize the potential of new technologies should prove to be a boon to all of Cocona’s stakeholders.”
Cocona is the world leader in the development, commercialization and marketing of active particle technologies currently used to enhance the technical performance of clothing, footwear and sleep systems. With an initial focus on the outdoor, workwear and sports markets, the company’s patented technology is currently found in state-of the-art products from industry leaders including Obermeyer, Rip Curl, Under Armour, The North Face, First Lite, Eddie Bauer, Harley Davidson, Pearl Izumi, Manduka, Sage, adidas, RAB, Asics, Cutter & Buck, Salomon and Puma.