Cocona Grows With Ride Snowboards

Transworld Business recently featured a case study: Cocona Grows With Ride Snowboards Through Innovation & Story Telling.

“Innovation, the kind your customers can touch, see, and easily understand, has become one of the largest factors in riders’ decisions to update their kits, and helps products command premium prices when the upgrades easily translate to a better time on the hill, in the water, or at the park. Even during the height of the recession, groundbreaking products that told an easy to translate tale at retail, continued to move while inventory skyrocketed….”

By Mike Lewis: To read the rest of the article click here.