Cocona is embracing a no boundaries approach to product development. In lab testing, our ingredient technologies outperform established industry benchmarks by as much as 50%. Our innovations will establish new standards for performance in the outdoor apparel industry.
Advanced performance always drives our designs. We engineer all our technologies with a specific adventure in mind so we can perfect the most important benefits. Our innovations make fleece warmer, tech tees cooler, cotton tees more protective against the sun, and waterproof breathable outerwear more efficient with greater breathability.
Cocona is fostering deep relationships with our exclusive apparel brand partners and the adventurers who live to be outdoors.
• Our dynamic team are as follows:
Brad Poorman • President, Cocona, Inc.
Mr. Poorman has 22 years of technical textile marketing, sales and product development experience. His career has provided value-added clothing technologies that have comfort and protective benefits to consumer, industrial, home and military markets.
Previous to Cocona®, Mr. Poorman was the Managing Director of Outlast Technologies, Inc., a firm focused on the licensing and marketing of microencapsulated phase change materials. In addition to responsibilities for global marketing and sales, Poorman executed a joint venture with DuPont Textiles and served on the board of Outlast Europe.
Prior to Outlast, Mr. Poorman was the Vice President of BHA Technologies, the manufacturer and marketer of Event™ fabrics, a new ePTFE, waterproof breathable membrane. He led the successful market introduction of this significant competitor to Gore-Tex™.
Mr. Poorman previously held positions of Vice President at the Warrington Group, Vice President at Physician Support Systems and product specialist/business leader at W. L. Gore and Associates.
Mr. Poorman is architecting the commercialization of Cocona’s technology into the most strategically important markets for generating sales and profit. He is also a member of the Board of Managers of Cocona, Inc.
Jim Hind • Vice President
Mr Hind has over 30 years in the textile business. After graduating from Washington and Lee University in 1980 he became a Plant Manager at Wrangler Jeans in El Paso. With over 250 employees the plant consistently ranked in the top 5 of 120 plants worldwide. In 1985 Hind started his own factory in El Paso and Mexico. The plants manufactured jeans, khakis, woven and knit shirts for brands such as Gap, Farah, Eddie Bauer, Jantzen until 2002.
Mr Hind has been with Cocona since 2005. Fluent in Spanish, he manages Latin and South America in addition to the Military/ Law Enforcement/First Responder category.
John D. Mitchell • Senior Vice President, Apparel
Mr. Mitchell has over 21 years of experience in the manufacture, quality control, and sales of technical performance fabrics. He has worked extensively with retailers, apparel manufacturers, and foreign and domestic textile mills.
Prior to joining Cocona, Inc., Mr. Mitchell was a private consultant to the apparel industry and focused on bringing new technologies to apparel manufacturers.
Previously, Mr. Mitchell was Vice President of Business Development for Outlast™ Technologies, Inc. where he developed sales in apparel and footwear applications of the Outlast™ technology. In addition to building the Outlast business with technical outdoor brands, he also developed Outlast sales with apparel manufacturers serving the mainstream department store channel.
Mr. Mitchell was Vice President of Sales for Technical Fabrics at Dyersburg Fabrics, where he established the northwest sales office and built business relationships with branded performance apparel makers such as Columbia Sportswear, Eddie Bauer, Nike, REI, The North Face, and Patagonia. After a number of years in the engineering field, Mr. Mitchell began his career in textiles with production management, quality control and sales positions at Malden Mills Industries, the makers of Polartec® Technical fabrics.
At Cocona, Inc., Mr. Mitchell is responsible for managing sales relationships pertaining to Cocona® fabrics, product development, and strategy in performance apparel and footwear.
Philip Haugaard • Managing Director, Europe
From 2001 until 2006, Mr. Haugaard was employed by BHA Technologies Inc. at their subsidiary in Switzerland. There, he was responsible for developing and producing ePTFE waterproof breathable membranes for various applications for apparel and footwear laminates. He directed the establishment of several production plants in support of the BHA business. Mr. Haugaard was also responsible for the sales and marketing of the eVent™ brand throughout Europe.
Mr. Haugaard joined in November, 2006 and is responsible for developing the business in European markets. He directs several regional sales managers and speaks English, German, Danish, Swedish and Italian languages.
Duncan Edwards • Legal
Following five years as an on-mountain product evaluation specialist for the ski industry at Mammoth Mountain, California, Mr. Edwards started his legal career as an Associate with the law firm of Kim, Shin & Yu in Seoul, Korea, specializing in international business transactions. From the Far East he moved to the Gore-Tex ® fabrics division of W.L. Gore & Associates, Inc. and instituted a worldwide trademark and manufacturing licensing and certification program and then led the Gore skiwear business. Mr. Edwards served as corporate counsel for the U.S. Ski Team in 1991 and 1992 and in 1993 he joined an international trade consultancy in Park City, UT specializing in worldwide intermodal transit.
In 2001 he joined Outlast Technologies, Inc. in Boulder, CO as corporate counsel and VP of Asia operations, where he continued his licensing and intellectual property rights practice. Mr. Edwards joined Cocona Inc. Technologies LLC in April of 2007 as corporate counsel and to lead its Asian sales and manufacturing efforts. Mr. Edwards holds a B.A. and J.D. from the University of San Diego.
At Cocona Inc., Mr. Edwards is responsible for overseeing all Cocona Inc.’s legal agreements, as well as managing the Company’s business in Asian markets.
Alan Lekan • VP of Product Development, Cocona, Inc.
Mr. Lekan has over 20 years of technical apparel engineering and experience working at Dupont, Gore-Tex® Fabrics, Outlast Technologies, and most recently was the Director of Sustainability at New Balance Footwear. He is the VP of Product Development at Cocona.
Dr. Gregory W. Haggquist • Founder and Chief Science Officer
Dr. Haggquist has over 20 years of experience in research and development. His research experience includes composite materials and the interaction of light with polymer materials.
Dr. Haggquist has been involved in the development of a wide range of products including UV absorbing car wax, UV absorbing protection for fabrics, high-energy lasers, high-energy capacitors, master batch modification, and fabric treatments.
Additionally, Dr. Haggquist has utilized molecular modeling and spectroscopic methods in the development of polymer films for use in capacitors. Most recently, at Lexmark International, he developed photoconductor drums for laser printers.
At Cocona, Inc., Dr. Haggquist has developed two critical technologies that keep particles active throughout the manufacturing process to improve the performance of fabrics, films and yarn.
Dr. Haggquist is responsible for all research, development and product certification at Cocona, Inc. This includes constantly evolving and improving the efficacy of the Company’s technology. Dr. Haggquist is also focused on growing and managing the company’s portfolio of intellectual property.