Cocona, Inc. today announced that Jeff Bowman has begun serving as the company’s Chief Executive Officer (CEO). He replaces outgoing CEO Brad Poorman, who is leaving to pursue other opportunities, including selling Cocona® products, after helping Bowman in the transition. Bowman most recently served as the Chief Operating and Technical Officer of Massif in Ashland, Oregon. He has previously held senior executive positions at Cascade Designs, Malden Mills (Polartec®) and W.L. Gore & Associates.
Gear Junkie’s Boulder Tour of Outdoor Gear Brands
We attended a top-secret media event on Monday (seriously, you’ll need to read about it on the site this coming weekend!) and used Tuesday to meet up with a few outdoor brands at their headquarters in Boulder and the surrounding towns.
The area is a Mecca for gear companies, including 30+ major brands who have offices, labs, stores, and distribution centers on the Front Range of the Rocky Mountains.
To read the rest of the article click here.
Cocona Grows With Ride Snowboards
Transworld Business recently featured a case study: Cocona Grows With Ride Snowboards Through Innovation & Story Telling.
“Innovation, the kind your customers can touch, see, and easily understand, has become one of the largest factors in riders’ decisions to update their kits, and helps products command premium prices when the upgrades easily translate to a better time on the hill, in the water, or at the park. Even during the height of the recession, groundbreaking products that told an easy to translate tale at retail, continued to move while inventory skyrocketed….”
By Mike Lewis: To read the rest of the article click here.
Cocona Socks Are Amazing!
A recent rather complimentary email sent to us:
Good Morning Rob,
Great to meet you on Friday. I really appreciate the time you took with me to show me the trailer even though it was a monsoon out there! Fortunately for me, as soon as I got out of Maryland the rain stopped and I had sun most of the way home. Again, thanks for keeping the trailer in great shape and taking the time with me.
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Cocona Founder Receives AATCC’s TCR Service Award
RESEARCH TRIANGLE PARK, N.C., USA, April 11, 2013—Gregory Walter Haggquist of Cocona Inc. has been honored by the AATCC Technical Committee on Research (TCR) as the recipient of the 2013 TCR Service Award in recognition of his achievements and service to the Association. This award will be presented at the 2013 AATCC International Conference in Greenville, SC today, April 11.
Eddie Bauer Frontpoint 2.0 Jacket Review
Eddie Bauer‘s website recently featured a review on the Frontpoint 2.0 Jacket titled, “The perfect shell?”
Designed for alpine climbing, the second generation Frontpoint 2.0 Jacket elevates hybrid construction to the next level. The fusion of Cocona® 2.5-layer hard shell waterproof protection in critical areas plus breathable, flexible soft shell material in the body makes this a perfect piece when moving fast on approach or descent.