“I wore my Cocona jacket at the top of Mt. Elbert (highest mt. in Colorado) and it was so comfortable.
It was light, and kept me warm at the top where it was really windy. I originally brought it in case of rain. Luckily there was none, and I ended up wearing it on the hike down for protection from the sun. Great jacket, lightweight, and totally perfect for this kind of hike.”
Watch out, world. Gli Azzurri are suited up in their latest kit, made for this summer’s competition in Brasil. It’s a bolder evolution of past shirts: fluorescent blue piping and colored cuffs provide a fresh take on the team’s signature hue as well as the national flag of Italy. The shirt will unify the team (and its fans) as they prepare for their 5th star pursuit the following year.
Cocona, Inc. today announced that Jeff Bowman has begun serving as the company’s Chief Executive Officer (CEO). He replaces outgoing CEO Brad Poorman, who is leaving to pursue other opportunities, including selling Cocona® products, after helping Bowman in the transition. Bowman most recently served as the Chief Operating and Technical Officer of Massif in Ashland, Oregon. He has previously held senior executive positions at Cascade Designs, Malden Mills (Polartec®) and W.L. Gore & Associates.
We attended a top-secret media event on Monday (seriously, you’ll need to read about it on the site this coming weekend!) and used Tuesday to meet up with a few outdoor brands at their headquarters in Boulder and the surrounding towns.
The area is a Mecca for gear companies, including 30+ major brands who have offices, labs, stores, and distribution centers on the Front Range of the Rocky Mountains.
To read the rest of the article click here.
Transworld Business recently featured a case study: Cocona Grows With Ride Snowboards Through Innovation & Story Telling.
“Innovation, the kind your customers can touch, see, and easily understand, has become one of the largest factors in riders’ decisions to update their kits, and helps products command premium prices when the upgrades easily translate to a better time on the hill, in the water, or at the park. Even during the height of the recession, groundbreaking products that told an easy to translate tale at retail, continued to move while inventory skyrocketed….”
By Mike Lewis: To read the rest of the article click here.
A recent rather complimentary email sent to us:
Good Morning Rob,
Great to meet you on Friday. I really appreciate the time you took with me to show me the trailer even though it was a monsoon out there! Fortunately for me, as soon as I got out of Maryland the rain stopped and I had sun most of the way home. Again, thanks for keeping the trailer in great shape and taking the time with me.